Silent Monitoring

Your Agency For Structured
Pos Controlling

A store check can be used to review and evaluate service and compliance with standards in a retail store During a store check, people disguised as customers visit a store, usually in a retail store, and evaluate it based on a variety of criteria relevant to that store.

Table Of Content

What is a store check?

A store check, as part of mystery shopping , is an optimal method for determining what you’re doing well or less well in your store. One or more of our employees will visit your store unannounced. Our test subjects behave like normal customers. They try and test different aspects of the shopper journey.

Our test customers assess, among other things, whether your products are presented and positioned in the agreed manner. Store checks are also used to check prices . Another area in which store checks are used is to monitor whether goods are positioned in your store on time. Store checks can also be used to verify compliance with franchise standards. Our testers document their shopping experience with notes and, if desired, with pictures. This is done using a store check catalog, which also takes individual requirements and personal goals into account. A detailed evaluation follows after the store check is completed.

What can a store check be used for?

A store check allows you to assess the condition of your store. You can gain valuable insights into the current status of your store. This allows you to identify weaknesses in the layout and design. Store checks allow you to evaluate a variety of aspects of business operations. These aspects include, but are not limited to:

This allows you to understand how your business is perceived by customers. This insight then shows you which areas you need to improve. These improvements help improve the customer experience, which ultimately contributes to increased sales.

What can a store check be used for?

A store check allows you to assess the condition of your store. You can gain valuable insights into the current status of your store. This allows you to identify weaknesses in the layout and design. Store checks allow you to evaluate a variety of aspects of business operations. These aspects include, but are not limited to:

What can a store check be used for?

Even if your employees are knowledgeable, competent, and friendly, this doesn’t guarantee that your business will run smoothly.

Even if your employees are knowledgeable, competent, and friendly, this doesn’t guarantee that your business will run smoothly. Your customers need to be able to find their way around your store . You need to ensure that the merchandise is presented optimally. And you need to connect with your customers emotionally. With a well-thought-out communication and design strategy for your point of sale, you can fully utilize your customer potential. With a store check conducted by us, you can gain clarity about the impact of your point of sale. We provide you with an objective and systematic report on your store’s situation. During their visit to your store, our checkers pay attention to the following things, among others:

Observation of consumer behavior

Our testers observe your customers even before they enter your store. They note which side of the store customers enter from, whether customers enter directly or first look at the window for a while. And, if applicable, how long they look at the window before entering. They also note the window design and lighting, among other things.

Inspection of the store

After our testers have observed your store and your customers from the outside, they enter and look for the main brands and categories. They also look for the cash registers and main sales areas. They also pay attention to things like the location of escalators, emergency doors, and elevators. If it’s a clothing store, they also inspect the fitting room. They then note the handle height of the products. Are the items at eye level or knee level? Are the products easy to see and reach? What about the lighting? Are the products well and correctly lit? Our testers then move on to questions about pricing. How are the prices communicated? Are the prices clearly visible and unambiguous for customers? Can the customer see that there are special offers? Our testers also check the interplay of colors and materials. Does the color scheme match the product range? How is the contrast? Are the colors inviting, attractive, or rather cool?

How often should you have a store check done?

It’s recommended to have regular store checks performed. If you want to ensure your store is in the best possible condition, you should have your business inspected two to four times a year. If you have any further questions about store checks, we’re happy to help. Thanks to our many years of experience, we’re able to carry out store check projects even at short notice.

Make a non-binding enquiry now!

With price guarantee : We are at least 10% cheaper than your current service provider for the same scope of services .

Contact Form

215

Projekte

10.000

Store-Checks

15

Länder

35

Zufriedene Kunden

Frequently Asked Questions

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Why do we use it?

Where does it come from?

Where can I get some?

Mystery Agency

Mystery Agency